The Sun vs. The Times
Sunday, October 4, 2026
It's a David and Goliath media battle
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Reader,
It wasn’t so long ago that The New York Times was upheld as the gold
standard in journalism. Today, many Americans feel the paper has betrayed its readers.
Now, enthusiasm is growing over The New York Sun returning to its historic role as a counterweight to the Times. We've heard a lot of frustration over the widening gulf between what the Times claims to be and what it is in reality.
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Like the Times, we're an almost 200 years old, Pulitzer-winning broadsheet with robust coverage of politics and the arts, and now focused on a digital-first strategy.
But we have a very different approach to journalism than the Times. One that's in higher demand now than ever. It won't be easy. The Times is large and established. It’s a modern David vs. Goliath media battle.
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Ultimately, a membership with the Sun isn’t just a yes to our reporting, it’s also a check on newsrooms that have lost their way. Will you join us?
I hope you’ll consider standing with David against the giants of our day.
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Dovid Efune
Publisher, The New York Sun
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Dovid Efune
Publisher, The New York Sun
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posted by Fitzgerald Randolph at 7:05 AM
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